I am happy to announce the first alpha release of Colorcast, my new app for lightweight color correction and color grading. What do I mean with lightweight? Color correction, color grading and color in general is a big topic. Professional film makers invest a lot of time and money in giving their film projects a cool and distinctive look.

If you are a casual film maker like me and you want to give your video a personal look or get the most out of the picture, color correction and color grading tradionally meant investing a lot of time in complex software like Adobe Premiere or Davinci Resolve. I like to change that. I like to build a software that can produce good-looking results in a short period of time. You should be able to plug in your camera or SD card reader, import your clips, apply some presets and maybe slightly optimize exposure and white balance and export everything in a batch to your video editor of choice. I like to build a tool for casual film making needs that goes beyond iMovie's simple color filters and at the same time is easy to use and understand.

Colorcast is not a finished 1.0 product yet. I am releasing this first alpha build because I want to invite you to be a part of this journey. I like to hear from all kinds of users what they like to see and what they like to accomplish. Please check out the app. It's a free download. Start playing with it and head to the support formular and let me know what you think and what you like to see in future releases.

Cheers,
Martin